Data · refreshed monthly
Digital Montenegro in numbers
How people in Montenegro search, which AI assistants they use, which devices they browse on and how much they buy online. Every number has a source and a date.
- Updated
- latest full month
- September 2026
- Sources
- Statcounter Global Stats · Eurostat
- 0.35%
- of website visits come from AI assistants (the rest: search and social)
- 81.6%
- ChatGPT’s share of AI assistants (3-month average)
- 96.6%
- Google’s share of search engines
- 64.0%
- of visits come from mobile phones
AI assistants
AI is still a small source of visits, but it is growing. ChatGPT leads among AI assistants; Gemini’s share swings a lot from month to month in Montenegro’s small sample.
Share of visits coming from AI assistants
| Period | AI |
|---|---|
| 09/25 | 0.13% |
| 10/25 | 0.23% |
| 11/25 | 0.18% |
| 12/25 | 0.17% |
| 01/26 | 0.20% |
| 02/26 | 0.27% |
| 03/26 | 0.27% |
| 04/26 | 0.35% |
| 05/26 | 0.36% |
| 06/26 | 0.24% |
| 07/26 | 0.30% |
| 08/26 | 0.25% |
| 09/26 | 0.35% |
AI assistants: who sends the visits
Average July 2026 – September 2026
Statcounter Global Stats · September 2026
Search and devices
Google holds almost the entire search market, and most visits come from mobile phones. A site that isn’t fast and readable on a phone loses most of its visitors.
Search engines
Statcounter Global Stats · September 2026
Devices
Statcounter Global Stats · September 2026
Browsers
Statcounter Global Stats · September 2026
Social networks sending visits
Statcounter Global Stats · September 2026
StatCounter measures page views on sites that run its code; for a small market the sample is small, so single months can be off.
Montenegro and the EU: digital habits
Eurostat’s annual survey (2025). People in Montenegro go online more often than the EU average but buy online and use internet banking far less. Businesses more often have a website and less often use AI.
Individuals (16–74), % of population
- Montenegro
- EU (27)
Use the internet every day (2025)
Use social networks (2025)
Look up information on goods and services online (2025)
Bought online in the last 12 months (2025)
Use internet banking (2025)
Have at least basic digital skills (2025)
Source: Eurostat, ICT usage surveys 2025
Enterprises with 10+ employees, % of enterprises
- Montenegro
- EU (27)
Enterprises with a website (2025)
Enterprises using social media (2025)
Enterprises selling online (2025)
Enterprises using AI technologies (2025)
Source: Eurostat, ICT usage surveys 2025
Tourism
Arrivals and nights in hotels and other collective accommodation (private rentals excluded), monthly, with the change against the same month last year.
- 1,081,249
- Nights in collective accommodation, July 2026
- +3.9%
- Nights in collective accommodation vs the same month last year
- 244,754
- Arrivals in collective accommodation, July 2026
- +5.5%
- Arrivals in collective accommodation (of which foreign) vs the same month last year
Nights in collective accommodation (thousands)
- Total
- of which foreign
| Period | Total | of which foreign |
|---|---|---|
| 09/25 | 687 | 628 |
| 10/25 | 374 | 331 |
| 11/25 | 116 | 77 |
| 12/25 | 76 | 54 |
| 01/26 | 73 | 54 |
| 02/26 | 85 | 61 |
| 03/26 | 124 | 89 |
| 04/26 | 279 | 241 |
| 05/26 | 506 | 437 |
| 06/26 | 794 | 721 |
| 07/26 | 1,081 | 990 |
Source: Eurostat (tour_occ_nim)
StatCounter data is licensed CC BY-SA 3.0; the views on this page derived from it share that licence. Eurostat data: © European Union, reuse with attribution.
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