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AI Search Strategy Programme
Every service in one measurable programme: Start, Growth or Leader.
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AI Search Optimisation (GEO)
GEO is the optimisation of your content and website so that AI assistants can find, understand and cite you in their answers.
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What is GEO?
When someone asks a question, an AI system fans it out into a set of synthetic queries, finds sources, selects passages and composes an answer. GEO makes sure your content is among the sources it selects.
- 01Query
- 02Query fan-out
- 03Source selection
- 04Answer with citation
Our approach
- 01
We map the queries and synthetic queries AI uses for your category.
- 02
We remove barriers for AI crawlers: rendering, access, structured data.
- 03
We restructure content into passages AI can extract and cite.
- 04
We build off-site mentions and measure visibility every month.
What you get
- Query and AI prompt portfolio
- Technical AI audit
- Cross-channel content audit
- Monthly visibility report
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GEO FAQs
How is GEO different from SEO?
SEO targets positions on the results page. GEO targets selection and citation inside an AI answer, which requires different content structure and measurement.
Which platforms do you track?
ChatGPT, Google AI Overviews, Gemini and Perplexity, for the queries that matter to your business.
Related services
Learn more: AI Search Strategy Programme
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Technical SEO
Speed, indexing, structure and AI crawler readiness.
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Content
Content strategy and production built on your buyers' questions.