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AI Search Strategy Programme

Build an AI search programme your team can measure and run.

Your buyers use AI search to compare options, form opinions and decide whom to trust. When your visibility breaks somewhere along that path, you lose them before they ever reach you.

We show you exactly where that happens and what to fix first, then turn it into a strategy your team can carry out.

Book a discovery call See the options

A local team in Podgorica, backed by an international SEO team

Clients:

// reframe

AI search changes more than your Google ranking

AI search has become a channel for brand and growth. Its value isn't only in rankings and traffic: it shapes how buyers understand your business and whether you're in the running at all.

Unlike classic SEO, success needs marketing, content, IT and PR to work as one team.

Relevant to machines. Memorable to people.

//.signal · connects signals

Signal Engineering

Aligns content strategy, technical foundations, user experience, PR and off-site mentions, so AI platforms can more easily find, understand, verify and cite your brand.

//.trust · turns signals into attention

Trust Design

Brings together audience insight, story, design and format to create content that stops the scroll and gives people a reason to choose you.

//.together

Visibility and influence

Signal puts you in the right context. Trust makes that appearance count.

One programme, shaped around what you need next

We start from your goals, current visibility, internal resources and capacity to execute. Then we propose a mix that delivers progress now and builds the capability to keep growing.

//.workstream_01

Strategic Planning

We define where you compete, what comes first, and how search insight becomes measurable growth.

//.workstream_02

Content Architecture

We build a system that audits, plans, creates and optimises content for Google and AI answers.

//.workstream_03

Technical Visibility

We remove the technical barriers that stop AI crawlers from reaching, understanding and using your data.

//.workstream_04

Authority and Mentions

Digital PR, reviews, local media and communities: the places AI checks to verify who you are.

//.workstream_05

Production and Distribution

Content across formats and channels, from articles to video, that builds trust and drives action.

Let's talk about your priorities

See what the work looks like

Six core deliverables: what each one reveals, and how it helps your team make better decisions.

Query and AI Prompt Portfolio

query_portfolio.sheet

Your buyers' topics, questions and decision moments, including the hidden synthetic queries AI generates in the background. A tool, not a spreadsheet.

What you get

Queries grouped by persona, decision stage and intent
A map of synthetic queries for every core query
Passage-level relevance scores for your pages

Technical AI Audit

technical_ai_audit.doc

Every technical, content and entity barrier keeping you out of AI answers.

What you get

AI crawler access: robots.txt, rendering, speed
Structured data and entities
Citation architecture and trust signals

Cross-Channel Content Audit

content_audit.doc

Website, YouTube, social, reviews, media: where your authority breaks down and which gaps matter most.

What you get

Website, video, social, Google profile, reviews
Semantic gaps against competitors
A priority list: what to fix first

Cross-Channel Content Plan

content_plan.cal

Audit findings turned into a plan for production, optimisation and ownership.

What you get

Topics and formats by audience and decision stage
Content models for text, video and user-generated content
Workflow and ownership across the team

Measurement Plan

measurement_dashboard

Visibility, citation, execution and business metrics, with a dashboard.

What you get

Three levels of metrics: outcome, channel, activity
Data sources and tooling
A dashboard for leadership

AI Search Strategic Roadmap

strategic_roadmap.doc

Priorities, owners, timing and dependencies in one plan for leadership and the team.

What you get

Priorities, owners and deadlines
Dependencies between teams
A leadership-ready format for decisions

Start where your organisation is ready

Start, Growth and Leader are flexible starting points. Once we understand your goals, risks, people and capacity, we propose the scope that fits.

Consulting
Strategic Planning
Content Architecture
Technical Visibility
Authority and Mentions
Production and Distribution

Start · 3 monthsSmall and mid-sized businesses taking their first steps in AI search.

Start · 3 months
Deliverable	Month 1	M2	M3
Consulting	Consulting: Months 1–3
AI visibility snapshot	AI visibility snapshot: Months 1, 3		AI visibility snapshot: Months 1, 3
Quick technical review	Quick technical review: Month 1
Content relevance audit	Content relevance audit: Months 1–2
Query portfolio (up to 300)	Query portfolio (up to 300): Months 1–2
Content plan (3 months)		Content plan (3 months): Months 2–3

Month 1

ConsultingM1–M3
Consulting · Months 1–3A monthly strategy session with your team.
AI visibility snapshotM1 · M3
Strategic Planning · Months 1, 3Mentions and citations measured at the start and end of the programme.
Quick technical reviewM1
Technical Visibility · Month 1A short review that flags the most important technical barriers to AI visibility.
Content relevance auditM1–M2
Content Architecture · Months 1–2A focused audit of existing content: gaps in language, topics and structure.
Query portfolio (up to 300)M1–M2
Strategic Planning · Months 1–2A condensed query portfolio tied to buyer intent and priorities.

Month 2

Content plan (3 months)M2–M3
Content Architecture · Months 2–3A concise plan of topics and formats for the programme period.

Growth · 6 monthsBrands ready to connect strategy, technical work and content.

Growth · 6 months
Deliverable	Month 1	M2	M3	M4
Consulting	Consulting: Months 1–6
Joint business plan	Joint business plan: Month 1
Technical AI audit	Technical AI audit: Months 1–2
Query portfolio (up to 1,000)	Query portfolio (up to 1,000): Months 1–2
Measurement plan		Measurement plan: Month 2
Content audit (site + 2 channels)		Content audit (site + 2 channels): Months 2–3
Content plan (6 months)			Content plan (6 months): Month 3
Content optimisation			Content optimisation: Months 3–6
Authority and reviews				Authority and reviews: Months 4–6
Monthly reporting			Monthly reporting: Months 3–6

Month 1

ConsultingM1–M6
Consulting · Months 1–6Strategy sessions every two weeks.
Joint business planM1
Strategic Planning · Month 1We align goals, success metrics and programme priorities.
Technical AI auditM1–M2
Technical Visibility · Months 1–2A full technical review focused on AI crawlers, rendering, entities and citation.
Query portfolio (up to 1,000)M1–M2
Strategic Planning · Months 1–2A query portfolio with a synthetic-query map and relevance scoring.

Month 2

Measurement planM2
Strategic Planning · Month 2One source of truth for measurement: metrics, data sources, dashboard.
Content audit (site + 2 channels)M2–M3
Content Architecture · Months 2–3A review of the content ecosystem on the site and two further channels.

Month 3

Content plan (6 months)M3
Content Architecture · Month 3A production and optimisation plan with a publishing schedule.
Content optimisationM3–M6
Content Architecture · Months 3–6Passage-level updates to existing pages: meaning, structure, freshness.
Monthly reportingM3–M6
Strategic Planning · Months 3–6What works, what doesn't and what's next, against the measurement plan.

Month 4

Authority and reviewsM4–M6
Authority and Mentions · Months 4–6Mentions in local media, portals and reviews.

Leader · 12 monthsBanks, telecoms, developers and hotel groups.

Leader · 12 months
Deliverable	Month 1	M2	M3	M4	M5	M6	M9	M12
Consulting	Consulting: Months 1–12
Joint business plan	Joint business plan: Month 1
Technical AI audit	Technical AI audit: Months 1–2
Query portfolio (extended)	Query portfolio (extended): Months 1–2
Measurement plan and dashboard		Measurement plan and dashboard: Months 2–3
Content audit (extended)		Content audit (extended): Months 2–3
Leadership roadmap			Leadership roadmap: Month 3
Content plan (12 months)			Content plan (12 months): Months 3–4
Content optimisation				Content optimisation: Months 4–12
Content production hours				Content production hours: Months 4–12
Video and YouTube plan					Video and YouTube plan: Months 5–12
Digital PR				Digital PR: Months 4–12
Monthly reporting			Monthly reporting: Months 3–12
Quarterly strategy review			Quarterly strategy review: Months 3, 6, 9, 12			Quarterly strategy review: Months 3, 6, 9, 12	Quarterly strategy review: Months 3, 6, 9, 12	Quarterly strategy review: Months 3, 6, 9, 12

Month 1

ConsultingM1–M12
Consulting · Months 1–12Dedicated strategy sessions and fast unblocking.
Joint business planM1
Strategic Planning · Month 1We align goals, success metrics and programme priorities.
Technical AI auditM1–M2
Technical Visibility · Months 1–2A full technical review focused on AI crawlers, rendering, entities and citation.
Query portfolio (extended)M1–M2
Strategic Planning · Months 1–2A query portfolio across all products, personas and markets.

Month 2

Measurement plan and dashboardM2–M3
Strategic Planning · Months 2–3A measurement plan and a real-time dashboard.
Content audit (extended)M2–M3
Content Architecture · Months 2–3A review of content on the site and every important channel.

Month 3

Leadership roadmapM3
Strategic Planning · Month 3Priorities, owners, timing and dependencies in a leadership-ready format.
Content plan (12 months)M3–M4
Content Architecture · Months 3–4An annual plan for content production, optimisation and governance.
Monthly reportingM3–M12
Strategic Planning · Months 3–12Progress against the measurement plan.
Quarterly strategy reviewM3 · M6 · M9 · M12
Consulting · Months 3, 6, 9, 12A results review and priority reset with leadership.

Month 4

Content optimisationM4–M12
Content Architecture · Months 4–12Ongoing passage-level updates.
Content production hoursM4–M12
Production and Distribution · Months 4–12A pre-agreed pool of hours for content production, used as needed.
Digital PRM4–M12
Authority and Mentions · Months 4–12Mentions and links from relevant media and portals.

Month 5

Video and YouTube planM5–M12
Production and Distribution · Months 5–12Video content for channels AI systems often cite.

Select a bar or dot for details.

Timings are indicative and adjust to the start date and scope.

Download the programme overview (PDF)

White papers

Latest research

All white papers

AI visibility research

Cybersecurity in AI answers

spread in sales and marketing spend per AI citation across 17 public vendors

×23

AI visibility research

Who AI search engines recommend for price monitoring

where the service with the most US search traffic ranks in AI recommendations

13th

Get a recommendation tailored to your organisation

You don't need to choose a programme before we talk. We find out what leadership expects, where the team gets stuck and what you can realistically execute, then propose a scope tied to your goals.

Book a discovery call

Prefer to send your details first? Request a programme recommendation.

Still deciding where to start?

Find out your AI search readiness level

The quiz assesses leadership urgency, technical health, content capacity, measurement maturity, authority and ability to execute.

Find out your readiness level

01Leadership urgency
02Technical health
03Content capacity
04Measurement maturity
05Authority
06Ability to execute

// faq

Programme FAQs

Do I need to choose a tier in advance?

No. In the discovery call we learn your goals and capacity, then recommend the scope.

How much does the programme cost?

Pricing depends on the tier, the number of channels and content volume. After the discovery call we send a proposal with exact scope and price.

Who implements the recommendations?

Your team, us, or a mix. The content plan and roadmap name an owner for every task.

What does reporting look like?

A monthly report tracks the metrics in the measurement plan, and the dashboard is available at any time.