Our approach: signal and trust
The methodology behind every programme.
Every AI search programme we run stands on two pillars. Signal Engineering makes your brand visible and understandable to AI systems. Trust Design makes sure that when people find you, they choose you.
// 01
Signal Engineering
Signal Engineering is the work of making your brand easy for AI systems to find, understand, verify and cite. It aligns content strategy, technical foundations, user experience, PR and off-site mentions.
Technical
AI crawlers have to reach your site and read it without JavaScript: robots.txt, rendering, speed.
Structure
We organise content into passages AI can extract: direct answers, clear definitions, lists and tables.
Entities
Structured data and consistent descriptions tell AI systems who you are, what you do and where.
Mentions
Media, portals, reviews and communities are where AI checks whether you are relevant.
// 02
Trust Design
Trust Design turns visibility into choice. It brings together audience insight, story, design and format into content people want to read, remember and act on.
Audience
We start from your buyers' real questions and decision moments.
Story
A clear message about why you are the right choice, backed by evidence.
Format and design
Text, video or a tool: the format that best fits the question and the channel.
Distribution
Content has to reach the places where buyers and AI systems look for it.
// 03
Working principles
Four rules apply to every programme, whatever the tier.
01
We measure everything
Every recommendation has a metric and an owner.
02
No magic formulas
AI search keeps changing, so we test and show the data.
03
People before bots
We write content for buyers and structure it for machines.
04
One team
Marketing, content, IT and PR work to the same plan, with clear ownership.
// 04
How we measure
We measure success at three levels: outcome, channel and activity. Each level has its own metrics, data sources and owner, all on one dashboard.
| Level | What it shows | Example metrics |
|---|---|---|
| Outcome | Whether the programme delivers business results | Leads, sales and revenue from organic and AI channels |
| Channel | Whether you are visible where buyers decide | Mentions and citations in AI answers, rankings, organic traffic |
| Activity | Whether the plan is being executed | Pages published and updated, technical fixes shipped, new mentions |
We review results every month and adjust priorities accordingly.
See the programme