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AI Search Strategy Programme
Every service in one measurable programme: Start, Growth or Leader.
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Google Ads and PPC
More qualified leads from the same budget.
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Ads that bring leads, not just clicks
Google Ads bring visitors straight away, but results depend on campaign structure, keyword choice, the landing page and measurement. When those parts work together, the same budget brings more qualified leads.
- 01Keyword
- 02Ad
- 03Landing page
- 04Tracked conversion
Our approach
- 01
Campaign structure
We organise campaigns by service, location and intent, so budget goes where it brings leads.
- 02
Keywords
We pick queries with buying intent and exclude the ones that spend budget without results.
- 03
Landing pages
We match the page to the ad: the same message, a clear call to action, fast loading.
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Conversion tracking
We track calls, forms and enquiries from day one and optimise for cost per lead.
What you get
- Audit of existing campaigns
- Campaign structure
- Landing page recommendations
- Conversion tracking
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Google Ads FAQs
What budget do Google Ads need?
It depends on competition and goals. In the discovery call we estimate a realistic budget for your market and the number of leads you can expect.
How do you measure campaign results?
We set up conversion tracking before launch: calls, forms and enquiries. Campaigns are optimised for cost per lead, not the number of clicks.
Do ads replace SEO?
No. Ads bring in leads straight away, while SEO and AI search build visibility that lasts. Campaign data also helps us set content priorities.
Related services
Learn more: AI Search Strategy Programme
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Local SEO
Google Business Profile, maps and reviews across Montenegro.
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AI search (GEO)
Visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews.