{
  "publisher": "SLA SEO Digital",
  "page": "https://slaseodigital.me/en/montenegro-digital-data/",
  "license": "Statcounter-derived series: CC BY-SA 3.0 (gs.statcounter.com). Eurostat: © European Union, reuse with attribution.",
  "sources": [
    "https://gs.statcounter.com/",
    "https://ec.europa.eu/eurostat"
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            "2026-03",
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                94.63
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                0.3,
                0.25,
                0.35
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            }
          ],
          "source": {
            "label": "Statcounter Global Stats",
            "url": "https://gs.statcounter.com/search-social-ai-chatbot-market-share/all/montenegro"
          }
        },
        {
          "key": "ai_chatbot",
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            "2025-12",
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            "2026-02",
            "2026-03",
            "2026-04",
            "2026-05",
            "2026-06",
            "2026-07",
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            "2026-09"
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          "items": [
            {
              "name": "ChatGPT",
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                89.57,
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                92.6,
                88.95,
                86.11,
                86.9,
                84.98,
                88.01,
                82.52,
                93.19,
                93.73,
                88.24,
                62.93
              ]
            },
            {
              "name": "Google Gemini",
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                2.3,
                1.02,
                3.12,
                5.56,
                4.79,
                7.81,
                5.72,
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                3.14,
                2.58,
                8.6,
                32.31
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            {
              "name": "Perplexity",
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                1.57,
                1.11,
                2.26,
                3.74
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            },
            {
              "name": "Microsoft Copilot",
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                1.7,
                4.17,
                1.51,
                2.1,
                3,
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                0,
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                0.45,
                0.68
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            },
            {
              "name": "Claude",
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                0.46,
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                1.5,
                1.63,
                2.76,
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                0.37,
                0.45,
                0.34
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            }
          ],
          "source": {
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        },
        {
          "key": "search_engine",
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            "2026-02",
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            "2026-06",
            "2026-07",
            "2026-08",
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          "items": [
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              "name": "Google",
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                97.99,
                97.99,
                97.97,
                97.87,
                97.81,
                97.4,
                97.36,
                97.11,
                96.76,
                96.64,
                96.52,
                96.46,
                96.58
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            },
            {
              "name": "bing",
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                0.86,
                0.92,
                0.92,
                1.12,
                1.18,
                1.68,
                1.55,
                1.75,
                1.89,
                1.79,
                1.8,
                1.95,
                1.84
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            }
          ],
          "source": {
            "label": "Statcounter Global Stats",
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        },
        {
          "key": "platform",
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            "2026-03",
            "2026-04",
            "2026-05",
            "2026-06",
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            "2026-08",
            "2026-09"
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              "name": "Mobile",
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                65.15,
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                62.3,
                60.26,
                57.62,
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                52.1,
                55.54,
                53.27,
                64.02
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            },
            {
              "name": "Desktop",
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                32.79,
                36.79,
                36.34,
                38.17,
                40.53,
                43.46,
                45.62,
                46.38,
                43.06,
                45.37,
                34.23
              ]
            },
            {
              "name": "Tablet",
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                2.06,
                1.82,
                1.36,
                1.57,
                1.85,
                1.96,
                1.85,
                1.52,
                1.4,
                1.36,
                1.75
              ]
            }
          ],
          "source": {
            "label": "Statcounter Global Stats",
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        },
        {
          "key": "browser",
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            "2026-06",
            "2026-07",
            "2026-08",
            "2026-09"
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                72.14,
                72.25,
                75.02,
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                70.96,
                70.58,
                70.52,
                69.53,
                65.77,
                63.68,
                68.65
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            },
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              "name": "Safari",
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                16.53,
                14.78,
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                17.02,
                16.75,
                19.21,
                21.96,
                23.53,
                19.66
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            },
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              "name": "Samsung Internet",
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                4.96,
                4.96,
                3.82,
                3.72,
                4.4,
                3.85
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            },
            {
              "name": "Edge",
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                1.56,
                1.59,
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                2.37,
                2.68,
                2.91,
                2.67,
                3.03,
                2.91,
                2.92
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            },
            {
              "name": "Opera",
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                1.53,
                1.67,
                1.22,
                0.96,
                1.12,
                1.04,
                1.37,
                1.81,
                1.51,
                1.3,
                1.3,
                1.37,
                2.01
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            },
            {
              "name": "Firefox",
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                1.5,
                1.4,
                1.24,
                1.42,
                1.85,
                1.84,
                2.01,
                2.24,
                2.87,
                2.62,
                1.84
              ]
            }
          ],
          "source": {
            "label": "Statcounter Global Stats",
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        },
        {
          "key": "mobile_os",
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            "2026-03",
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            "2026-08",
            "2026-09"
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          "items": [
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              "name": "Android",
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                68.5,
                69.34,
                70.08,
                71.43,
                67.5,
                66.06,
                66.24,
                65.57,
                64.69,
                59.48,
                57.17,
                53.33,
                66.2
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            },
            {
              "name": "iOS",
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                30.33,
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                31.08,
                33.29,
                33.3,
                34.26,
                35.3,
                40.52,
                42.83,
                46.67,
                33.79
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            },
            {
              "name": "Samsung",
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                0,
                0,
                0,
                0
              ]
            },
            {
              "name": "Other",
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                0,
                0,
                0,
                0,
                0.01,
                0.01,
                0.01,
                0,
                0,
                0,
                0
              ]
            }
          ],
          "source": {
            "label": "Statcounter Global Stats",
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        },
        {
          "key": "social_media",
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            "2025-10",
            "2025-11",
            "2025-12",
            "2026-01",
            "2026-02",
            "2026-03",
            "2026-04",
            "2026-05",
            "2026-06",
            "2026-07",
            "2026-08",
            "2026-09"
          ],
          "items": [
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              "name": "Facebook",
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                86.51,
                84.34,
                82.7,
                81.76,
                79.66,
                79.44,
                74.75,
                76.12,
                76.53,
                74.16
              ]
            },
            {
              "name": "Instagram",
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                10.41,
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                6.35,
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                10.3,
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                8.29
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                4.78,
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                6.78,
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            },
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                1.2,
                1.85,
                5.27,
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                2.23,
                1.22,
                2.34,
                3.34,
                3.08,
                2.87,
                4.83
              ]
            },
            {
              "name": "Pinterest",
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                1.76,
                2.36,
                2.02,
                1.74,
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                3.1,
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                3.41,
                2.32,
                1.9,
                2.39
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            },
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                0.18,
                0.17,
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                1.5,
                2.17,
                2.09,
                2.41,
                1.59,
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            },
            {
              "name": "Tumblr",
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                0.17,
                0.17,
                0.1,
                1.22,
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                0.47,
                0.2,
                0.16
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            }
          ],
          "source": {
            "label": "Statcounter Global Stats",
            "url": "https://gs.statcounter.com/social-media-stats/all/montenegro"
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        }
      ]
    },
    "eurostat": [
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        "key": "internet_daily",
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          "me": "Koristi internet svakog dana",
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        "me": 92.81,
        "eu27": 89.54,
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          },
          {
            "year": 2020,
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          },
          {
            "year": 2021,
            "me": 74.2,
            "eu27": 80.41
          },
          {
            "year": 2022,
            "me": 85.02,
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          },
          {
            "year": 2023,
            "me": 86.4,
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          },
          {
            "year": 2024,
            "me": 87.16,
            "eu27": 88.3
          },
          {
            "year": 2025,
            "me": 92.81,
            "eu27": 89.54
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        ],
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        "key": "social_networks",
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          "me": "Koristi društvene mreže",
          "en": "Use social networks"
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        "group": "people",
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        "me": 83.8,
        "eu27": 67.26,
        "history": [
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            "me": 62.15,
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          },
          {
            "year": 2020,
            "me": 67.37,
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          },
          {
            "year": 2021,
            "me": 71.39,
            "eu27": 56.84
          },
          {
            "year": 2022,
            "me": 77.32,
            "eu27": 58.11
          },
          {
            "year": 2023,
            "me": 77.55,
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          },
          {
            "year": 2024,
            "me": 78.84,
            "eu27": 64.82
          },
          {
            "year": 2025,
            "me": 83.8,
            "eu27": 67.26
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        ],
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        "key": "info_goods_services",
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        "me": 59.79,
        "eu27": 71.81,
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            "year": 2019,
            "me": 37.88,
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          },
          {
            "year": 2020,
            "me": 47.03,
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          },
          {
            "year": 2021,
            "me": 49.67,
            "eu27": 66.14
          },
          {
            "year": 2022,
            "me": 58.08,
            "eu27": 69.55
          },
          {
            "year": 2023,
            "me": 55.71,
            "eu27": 64.43
          },
          {
            "year": 2024,
            "me": 55.61,
            "eu27": 75.18
          },
          {
            "year": 2025,
            "me": 59.79,
            "eu27": 71.81
          }
        ],
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      },
      {
        "key": "online_buyers_12m",
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          "me": "Kupovao online u posljednjih 12 mjeseci",
          "en": "Bought online in the last 12 months"
        },
        "group": "people",
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        "me": 44.54,
        "eu27": 73.56,
        "history": [
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            "year": 2020,
            "me": 22.75,
            "eu27": 64.74
          },
          {
            "year": 2021,
            "me": 26.44,
            "eu27": 67.11
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          {
            "year": 2022,
            "me": 27.63,
            "eu27": 67.95
          },
          {
            "year": 2023,
            "me": 28.74,
            "eu27": 69.6
          },
          {
            "year": 2024,
            "me": 34.68,
            "eu27": 71.76
          },
          {
            "year": 2025,
            "me": 44.54,
            "eu27": 73.56
          }
        ],
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      {
        "key": "internet_banking",
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          "me": "Koristi internet bankarstvo",
          "en": "Use internet banking"
        },
        "group": "people",
        "year": 2025,
        "me": 18.01,
        "eu27": 69.66,
        "history": [
          {
            "year": 2019,
            "me": 3.16,
            "eu27": 54.57
          },
          {
            "year": 2020,
            "me": 7.4,
            "eu27": 57.69
          },
          {
            "year": 2021,
            "me": 8.09,
            "eu27": 58.31
          },
          {
            "year": 2022,
            "me": 11.35,
            "eu27": 59.63
          },
          {
            "year": 2023,
            "me": 13.46,
            "eu27": 63.87
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          {
            "year": 2024,
            "me": 16.14,
            "eu27": 67.24
          },
          {
            "year": 2025,
            "me": 18.01,
            "eu27": 69.66
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        ],
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        "key": "digital_skills_basic",
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          "me": "Ima barem osnovne digitalne vještine",
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        "group": "people",
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        "me": 44.2,
        "eu27": 60.4,
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            "year": 2021,
            "me": 47.21,
            "eu27": 53.92
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            "year": 2023,
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            "year": 2025,
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        ],
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        "key": "ent_website",
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          "me": "Firme sa sajtom",
          "en": "Enterprises with a website"
        },
        "group": "business",
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        "me": 87.3,
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            "year": 2019,
            "me": null,
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            "year": 2020,
            "me": null,
            "eu27": 76.73
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          {
            "year": 2021,
            "me": null,
            "eu27": 77.77
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          {
            "year": 2023,
            "me": 85.4,
            "eu27": 78.25
          },
          {
            "year": 2025,
            "me": 87.3,
            "eu27": 79.02
          }
        ],
        "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ciweb?format=JSON&lang=EN&geo=ME&geo=EU27_2020&sinceTimePeriod=2019&unit=PC_ENT&size_emp=GE10&nace_r2=C10-S951_X_K&indic_is=E_WEB"
      },
      {
        "key": "ent_social_media",
        "label": {
          "me": "Firme na društvenim mrežama",
          "en": "Enterprises using social media"
        },
        "group": "business",
        "year": 2025,
        "me": 75.22,
        "eu27": 63.57,
        "history": [
          {
            "year": 2019,
            "me": 52.29,
            "eu27": 50.33
          },
          {
            "year": 2021,
            "me": 64.87,
            "eu27": 58.67
          },
          {
            "year": 2023,
            "me": 60.99,
            "eu27": 61.11
          },
          {
            "year": 2025,
            "me": 75.22,
            "eu27": 63.57
          }
        ],
        "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_cismt?format=JSON&lang=EN&geo=ME&geo=EU27_2020&sinceTimePeriod=2019&unit=PC_ENT&size_emp=GE10&nace_r2=C10-S951_X_K&indic_is=E_SM1_ANY"
      },
      {
        "key": "ent_ecommerce_sales",
        "label": {
          "me": "Firme koje prodaju online",
          "en": "Enterprises selling online"
        },
        "group": "business",
        "year": 2025,
        "me": 34.6,
        "eu27": 23.59,
        "history": [
          {
            "year": 2019,
            "me": 12.66,
            "eu27": 19.72
          },
          {
            "year": 2020,
            "me": null,
            "eu27": 21.04
          },
          {
            "year": 2021,
            "me": null,
            "eu27": 22.34
          },
          {
            "year": 2022,
            "me": null,
            "eu27": 22.83
          },
          {
            "year": 2023,
            "me": null,
            "eu27": 22.91
          },
          {
            "year": 2024,
            "me": null,
            "eu27": 23.83
          },
          {
            "year": 2025,
            "me": 34.6,
            "eu27": 23.59
          }
        ],
        "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_esels?format=JSON&lang=EN&geo=ME&geo=EU27_2020&sinceTimePeriod=2019&unit=PC_ENT&size_emp=GE10&nace_r2=C10-S951_X_K&indic_is=E_AESELL"
      },
      {
        "key": "ent_ai",
        "label": {
          "me": "Firme koje koriste AI tehnologije",
          "en": "Enterprises using AI technologies"
        },
        "group": "business",
        "year": 2025,
        "me": 10.05,
        "eu27": 19.95,
        "history": [
          {
            "year": 2021,
            "me": 3.34,
            "eu27": 7.65
          },
          {
            "year": 2023,
            "me": 5.61,
            "eu27": 8.06
          },
          {
            "year": 2024,
            "me": 7.91,
            "eu27": 13.48
          },
          {
            "year": 2025,
            "me": 10.05,
            "eu27": 19.95
          }
        ],
        "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_ai?format=JSON&lang=EN&geo=ME&geo=EU27_2020&sinceTimePeriod=2019&unit=PC_ENT&size_emp=GE10&nace_r2=C10-S951_X_K&indic_is=E_AI_TANY"
      }
    ],
    "tourism": [
      {
        "key": "nights",
        "months": [
          "2025-09",
          "2025-10",
          "2025-11",
          "2025-12",
          "2026-01",
          "2026-02",
          "2026-03",
          "2026-04",
          "2026-05",
          "2026-06",
          "2026-07"
        ],
        "total": [
          687017,
          374223,
          115568,
          75702,
          73491,
          85102,
          123913,
          278906,
          506256,
          793956,
          1081249
        ],
        "foreign": [
          628421,
          330817,
          76798,
          53713,
          54181,
          61030,
          89075,
          240804,
          436677,
          720870,
          990472
        ],
        "yoyTotal": 3.91,
        "yoyForeign": 4.87,
        "url": "https://ec.europa.eu/eurostat/databrowser/view/tour_occ_nim/default/table"
      },
      {
        "key": "arrivals",
        "months": [
          "2025-09",
          "2025-10",
          "2025-11",
          "2025-12",
          "2026-01",
          "2026-02",
          "2026-03",
          "2026-04",
          "2026-05",
          "2026-06",
          "2026-07"
        ],
        "total": [
          189447,
          137374,
          50061,
          36079,
          32268,
          41317,
          56305,
          107939,
          169877,
          206990,
          244754
        ],
        "foreign": [
          174647,
          125807,
          39407,
          28142,
          24261,
          31206,
          45890,
          96434,
          148388,
          189266,
          225824
        ],
        "yoyTotal": 4.41,
        "yoyForeign": 5.52,
        "url": "https://ec.europa.eu/eurostat/databrowser/view/tour_occ_arm/default/table"
      }
    ],
    "errors": []
  }
}